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Marketing Requirements Supplementary Planning Document

We are consulting on a draft Marketing Requirements Supplementary Planning Document (SPD) between 15 January (midday) and midday on 12 February 2025. Between these dates you can view and respond to the consultation. (opens new window) 

The SPD provides guidance to help applicants understand the marketing requirements of policies in the Guildford Borough Local Plan.

It explains the evidence of marketing that we expect in support of planning applications involving:

a) the redevelopment or change of use of:

  • existing site(s) and buildings in employment use
  • public houses and other community facilities
  • retail unit(s) within local centres or in isolated locations that provide for everyday needs.

b) sites proposed as self-build or custom housebuilding plots.

We have carried out a Strategic Environmental Assessment (SEA) and Habitat Regulations Assessment (HRA) screening for the SPD.

Read our SEA/HRA determination statement (PDF, 1 MB)