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Purple Flag Award

Did you know Guildford is the only town in Surrey, and one of only 70 towns and cities across the UK, to be awarded Purple Flag status?

What does the Purple Flag mean for residents and visitors?

The Purple Flag standard, launched in 2012, is an accreditation process similar to the Green Flag award for parks and the Blue Flag for beaches. It aims to raise standards and broaden the appeal of town and city centres between the hours of 5pm and 5am.

Areas awarded the Purple Flag are recognised for having a vibrant and diverse mix of dining, entertainment and culture, while promoting the safety and well-being of visitors and residents.

The Guildford Town Purple Flag Partnership is coordinated by Experience Guildford, the town centre's Business Improvement District, and includes, Guildford Borough Council, Guildford Tourist Information, Surrey Police, Surrey Fire and Rescue, Guildford Pubwatch, Guildford Street Angels and the night-time venues of Guildford.

Key facts

The Purple Flag is:

  • similar to the Green Flag Award for parks and Blue Flag for beaches 

  • given to town centres that meet or surpass the standards of excellence in managing the evening and night-time economy.

  • awarded to, and highlights, towns offering an entertaining, diverse, safe and enjoyable night out.

The Purple Flag programme was developed following the Civic Trust's "Night Vision" report in 2006, and is now managed by the Association of Town & City Management.

For more information, visit the Purple Flag website.